Built to last in the USA
I’m just a good ol’ boy who needed a dang cup holder. What started as a solution for my own Squarebody turned into something other owners wanted too. Sometimes the best products come from fixing a problem you’ve dealt with yourself.
I wanted a place to set my coffee, water bottle, or cold drink without drilling holes or cluttering up the interior. I wanted a modern solution to charge my devices as well. When I couldn’t find a solution that looked like it belonged in a Squarebody, I decided to build one myself.
More Than a Cup Holder
The cupholder is where Dash Tavern started, but the idea is bigger than one product. I want to build useful upgrades for classic trucks that add modern convenience without taking away the character that made us love these trucks in the first place.
Dash Tavern products are designed for real trucks that get driven, worked on, and enjoyed. Simple ideas, thoughtful design, and solutions that actually make owning an old truck a little better.
Built to Belong
Old trucks don’t need to look modern to work better.
Every Dash Tavern product is designed to fit the truck rather than make the truck fit the product. That means using factory locations whenever possible, avoiding unnecessary cutting or drilling, and keeping the finished installation clean and period-appropriate.
If it looks like it was obviously added as an afterthought, it doesn’t belong.