Built to last in the USA
I’m just a good ol’ boy who needed a dang cup holder. What started as a solution for my own Squarebody turned into something other owners wanted too. Sometimes the best products come from fixing a problem you’ve dealt with yourself.
I wanted a place to set my coffee, water bottle, or cold drink without drilling holes or cluttering up the interior. I wanted a modern solution to charge my devices as well. When I couldn’t find a solution that looked like it belonged in a Squarebody, I decided to build one myself.
My Approach
Every Dash Tavern is designed with one goal in mind: to look like it could have come from the factory. I believe aftermarket accessories should enhance your truck, not distract from it. That’s why I focus on clean, factory-inspired designs that install easily, solve real problems, and preserve the character that makes these classic trucks special. If I wouldn’t proudly install it in my own Squarebody, I won’t sell it.
Built to Belong
Every product starts with one question: “Would I proudly install this in my own truck?” If the answer isn’t yes, it doesn’t make the cut. I believe upgrades should be practical, easy to install, and look like GM could have offered them from the factory